Valentino Garavani is one of Italy’s finest fashion designers. Known for his classic designs, he’s been dressing the world’s rich and famous for almost the last five decades. Valentino has built his once small fashion house into a fashion empire, with a little help from his business partner, Giancarlo Giammetti. The Valentino brand dresses are a legend today.

Valentino Brand – Elegant designs for the world’s superstars

With his trademark “V”, Valentino has designed Haute fashion and made it the passion of beautiful people all over the world. He has dressed such stars as Sophia Loren, Greta Garbo, Julia Roberts, Gwyneth Paltrow, Jennifer Aniston, and Halle Berry. Jacqueline Onassis and Princess Diana have worn their clothes. Of course, people will rarely see a red-carpet event without seeing one of Valentino’s characteristically elaborate yet elegant designs.

The history of the Valentino brand

Valentino Garavani’s life began in Italy in 1932 in a small town north of Milan. Even as a child, Valentino had an eye for fashion and often dressed in only the finest of clothing. Valentino also had a desire to become a fashion designer, an extraordinary designer, a dream that he took with him to Paris to study fashion design. He was barely seventeen years old.

While in Paris, Valentino studied under some of the world’s best in fashion. Starting with Jean Dresses as an apprentice and continuing under Guy Laroche, Valentino quickly learned what it takes to be one of the best. It wasn’t long before Valentino decided to try and build his own fashion house.

The road to success – Returning to Italy

Valentino left Paris and opened his own fashion studio in Rome in the late 1950s. Naming the fashion house Valentino, after himself, he began to design for his first fashion show. Furthermore, In 1962, Valentino completed his first runway fashion show. It was with the tremendous success of this show that the fashion world first began to take notice of Valentino and his designs. His house was on its way to becoming an empire. His black and white gowns became ultra-fashionable, and remain so to this day. Valentino also created the Valentino Rosso, the patented crimson color. The Valentino crimson gowns are now the brand’s hallmark.
His greatest success came in 1967 when Valentino launched his White Collection. This show and his designs drew critical acclaim. When bold and funky colors were all the rage, Valentino took a risk and used shades of whites to design his entire collection. The show was a wild success. This collection gave him the Nieman Marcus award in design. Valentino’s house saw unprecedented success in the aftermath.

His Italian brand success – A design that became known all over the world for the Italian signature

One of his most famous clients, Jacqueline Kennedy, requested that Valentino design the dress for her wedding to Aristotle Onassis. The year was 1968, the dress a white lace mini. Valentino’s design was seen all over the world, on magazine covers everywhere. His house had now reached iconic status.

In the 1970’s Valentino began designing his ready-to-wear collection for both men and women. He opened boutiques with his ready-to-wear collection in both Milan and Rome.

Valentino continued to design, not just dresses, but also ties, accessories, shirts, and jeans. The success story grew in strength with the perfume and interior decor line. Valentino had truly become fashion’s “It” man.

In 1989, Valentino expanded his empire with boutique chain openings in the United States and Japan. Since then, dressing the bold, the beautiful, and the uber-rich in luxurious clothing all over the world has become the brand’s main preoccupation.

The L.I.F.E project – Valentino brand, making fashionable designs and supporting social causes

In 1990 Valentino and his partner, Giancarlo Giammetti, created the organization called L.I.F.E., which supports AIDS-related patients. With the support and help of another famous friend, Elizabeth Taylor, this organization was created.

Valentino’s designs through the years have remained romantic, just as he prefers. Valentino has continued to make romantic, lovely, and fashionable designs that speak to women of all ages throughout the years. Valentino believes that details should be minimal and that the cut of the dress is the most important. His dresses are flawlessly designed and have remained so for over forty years.

The growth of Valentino, a brand that became an empire

Valentino has since broadened his empire throughout the world, including the Middle East, Europe, and Asia. In 1998 Valentino and Giammetti sold the company to HdP, which in turn sold it to Marzotto Apparel, a Milan-based textile conglomerate in 2002.

By 2005, Valentino was awarded the Superstar award at the Fashion Group International Night of the Stars. In 2006, Valentino did a small cameo role as himself in the hit movie The Devil Wears Prada, for which he also designed some of the costumes.

Moreover, In 2006 Valentino was awarded the Chevalier de la Legion d’Honneur. The year after, he celebrated 45 years in the business and announced his retirement in 2008.

His last Haute Couture presentation was held in Paris at the Musée Rodin in January 2008. He will be followed by designer Alessandra Facchinetti, who was the former designer at the House of Gucci.

Valentino remains a firm believer in a celebrity always dressing the role of a celebrity, regardless of the day.

Valentino’s opinion about women being called divas

“Today, every famous woman is called a diva. But here is a true one, in the best sense of the word. Sophia comes from a time when actresses behaved like movie stars from the moment they got up till they turned off the light at night. You would never see them looking less than perfect-no pictures of Sophia going to the supermarket! Like the day we christened my boat. We asked Sophia to come; you always want a woman to do it, for luck. It was 10 A.M., and she showed up like she was going to a world premiere of her latest film. It may be a little unreal. But I love it.”

The Valentino brand, a well-known contributor in the fashion world

Though he was not an innovator, Valentino has taken fashion to new heights. All was done by designing glorious, opulent, and timeless clothing. He designed for some of the most glamorous women of the 20th and 21st centuries. His contribution to the world of fashion would continue to be acclaimed in the years to come.

What happened to the famous brand? – An Italian brand, continuing its journey in the fashion industry

 Valentino is known for decades as a glamour print around the world. All this, for knowing what women want in the mastery of fashion. He dressed his clientele in the best combinations of patterns and designs. The style flows upon the ideas of feminity combined with the romantic approach of the designer. They started adding elegant sparkles, silk, and layers to every design, as well as mystery.

After his retirement in 2008, Maria Grazia Chiuri and Pierpaolo Piccioli become the Creative Directors of the Valentino brand, taking care of and guiding every collection. Also, they were responsible for every product line of the fashion empire, including clothing, shoes, and bags. In 2016, Maria Grazia Chiuri exited the brand and Pierpaolo Piccioli remained the only creative director of the Valentino Maison. This was starting another era of evolution for the Italian famous brand.

Furthermore, the 2021’s collection of the brand is seen as a new vision of casual couture and is called Temporal. The designs are focused on the made-by-hand quality of Italian essence.

Wrapping up our article with a final response to “is Valentino a good brand?”

Vision, creativity, and glamorous are some of the words that can describe the Valentino brand in this final thoughts. Through a long history and a hustle process, the Italian brand. In conclusion, Valentino reached a level that turned it into a fashion empire. Valentino’s glorious combinations of patterns, designs, and colors are definitely one of the factors that made Valentino a good brand, and famous around the world.

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